Advertising copywriters have a largely thankless task in front of them. Responsible for making people want to buy shit that they don’t really want to, it’s their job to come up with new and innovative ways to attract people to various products and inspire them to give them a try, usually by convincing people that they wouldn’t possibly be able to live without said product.

Some advertisers and product designers take an entirely different tack, however, and lapse into the realms of the bizarre. Let’s explore a few, shall we?

Options: Sexy Hot Chocolate

Think of a nice warm mug of hot chocolate and what is the first thing that comes to mind? Perhaps snuggling under a nice warm blanket, maybe in front of a roaring fire. A large shaggy dog may be draped over the rug in front of said fire. Alternatively, you might be thinking of a camping trip, gathering around the campfire to warm yourselves before. Whatever specific image you have in your head, it’s probably related to night-time, warmth, cosiness and possibly being about to go to bed. For sleeping. Not for naughty reasons.

So, then, let’s take a look at the mint chocolate variety of Options hot chocolate.

“The flirty mint green kitten heels were madness at the garden party,” proudly proclaims the sachet. “Mint” and “madness” are much larger than the others, so you have to look close to read the rest of it.

Which is probably just as well, because it’s complete nonsense. What in the name of the nine Hells has mint green kitten heels (whatever they are) and garden parties got to do with a steaming hot chocolatey beverage? Why is there a woman in a slinky dress on the logo? She’s not even wearing heels!

Options hot chocolate is delicious, by the way, despite all this.

Maoam Stripes Enjoy Back-Door Lovin’

Maoam are weird fruity chew things that taste like fruit flavour and are very addictive. They also have a weird name that is impossible to type correctly first time every single time it becomes necessary to type them.

Now, perhaps the nature of the sweets dictated the artwork on them—a fusion of fruit flavours, or something—but is it really necessary to have a picture of a lime gleefully bumming an amputee orange on the wrapper? I vote “no”.

These bizarre decisions pale in comparison to what you find in your average commercial break on digital or satellite TV these days, though:

Alexander the Asshole… I mean Meerkat

For those of you outside the UK, this irritating twat that a frankly depressing number of people seem to find utterly hilarious is the product of an advertising campaign for an insurance price comparison website called “Compare the Market”. The “joke” is that “Compare the Meerkat” sounds a bit like “Compare the Market”. If you’re a complete retard who can’t speak properly.

The above video is for his book. Yes, his book. A character dreamed up to sell insurance has a book out. I guess this should be a heartwarming story of a new national comedic treasure. But… oh, for heaven’s sake, it’s a mildly racist advertising campaign with an annoying catchphrase for—let’s not forget this fact—insurance—and the world is going crazy for it. Actually, the world is just going crazy.

Go Compare? Go Away

I don’t think anything else needs to be said, apart from pointing out insurance price comparison websites’ predilection for changing one of the most boring things in existence into one of the most irritating things in existence.

The Credit Idiot

“Hey, boss, shall we hire some actors?”

“Nah, fuck it, hire the guy from the takeaway around the corner. He’s cheap and he’s always wanted to be on TV.”

Seriously? All these ads have convinced me is that I never want to use any of those services, ever. Yet when I do actually need a service like that, the only sites I can think of are these ones because of their incredibly irritating adverts. Which I guess is sort of the point.

Oh well.

And people wonder why I don’t watch much TV.