#oneaday, Day 321: Charities Have No Use For Your Avatar

Are you morally-conscious? Feel like you should be doing more to help your fellow man, but feeling a bit strapped for cash at the moment? Don’t feel like putting together some sort of fund-raising event because, after all, it is a bit cold outside and it might snow.

Never fear! Web 2.0 is here to allow you to assuage your guilt without any need for financial or time outlay! All you need to do is change your profile picture and/or status to something vaguely related to the charity that you would like to support and that counts as you having Done Your Bit when it comes to Judgement Day. Me? I like the Cats Protection League, so I shall be donning a LOLcats avatar for the day.

Grumble, moan etc. I know. And I have a sneaking suspicion I may have mentioned this before.

The above piece of sarcasm is proudly sponsored by today’s Facebook and Twitter campaign to get as many people as possible to change their avatars to their favourite cartoon characters of the 80s or 90s. This, apparently, counts as you “joining the fight against child abuse”, and has been attributed to the NSPCC by several people. Go look at the NSPCC front page right now. Do you see any mention of any campaign “not to see a human face on Facebook until Monday, December 6th”?

No. I certainly don’t. Probably because it actually has nothing to do with the NSPCC whatsoever, and probably because the NSPCC would rather you got off your arse and either did something to raise money for them or just reached into your pocket and sent them a tenner.

“Donating” your Facebook status or a tweet means nothing. And the “it’s just a bit of fun” defence is bollocks, too; there are plenty of people out there who feel like changing their avatar (a task which takes, ooh, a minute at most?) and/or copy-pasting a status is absolutely “doing their bit” and absolves them of any sense of responsibility, putting them on the same level as someone who has diligently, say, organised a sponsored run, bake sale, 48 hour Desert Bus marathon, three-week charity wankathon, whatever. It doesn’t.

This isn’t a rant saying that everyone should donate to charity. I don’t—at the moment I can’t afford to. It’s up to everyone whether they would like to support a charity that deals with an issue they feel strongly about. But “supporting” that charity means just that—supporting them and the work that they do. That means giving them some money, or some of your time, or just walking into one of their shops and buying a dodgy velvet jacket for a 70s night or something.

It doesn’t mean changing your fucking avatar. How many people out there copy-pasted that status and changed their avatar and then felt all smug and self-righteous before going on to do other things, forgetting all about the fact that they hadn’t actually donated any money to the charity in question, who probably had nothing to do with the campaign in the first place?

So don’t let me stop you changing your avatars to your favourite cartoon characters. If you do, though, at least be honest about why you’re doing so—perhaps you think Superted is awesome, in which case, say so and don’t hide behind some kind of false altruism—or actually follow up what you’re doing with a donation.

Rant over.

Actually, no it’s not.

Girls, next time you feel tempted to post something that the “men won’t get” in an attempt to “promote breast cancer awareness”, realise that we all know what you’re doing and would again much rather you just donate to a worthy cause like MacMillan, rather than supposedly “raising awareness” by being deliberately obtuse. How the fuck does that even work?

Rant over. For reals, yo. Take care of yourself. And each other.