1980: A Right Way and A Wrong Way

I know I said I wouldn’t write about Heavensward again today and I’m not going to focus on it too much, but it will enter into the discussion a little, for reasons that will shortly become apparent.

The separately-sold “expansion pack” as it existed in the ’90s and early ’00s is something of a rarity these days, typically confined to the MMORPG subgenre, while other types of games tend to leverage the high-speed Internet connections most people have these days by offering lots of smaller bits of piecemeal downloadable content.

In some ways, this works well; the “a la carte” approach of piecemeal DLC means that you can pick and choose the things you want to bolt onto your game for a lower price without potentially being stuck with some things you don’t want. On the flip side, however, in my experience, a lot of DLC — though not all — is significantly less substantial in terms of content and value for money than your average expansion pack. There are exceptions, of course — Oblivion’s Shivering Isles DLC springs to mind, as does Burnout Paradise’s additional island whose name escapes me right now — but those are actually both getting back into “expansion pack” territory again, and thus are outliers to a certain degree.

Bungie’s MMO shooter and “thing that isn’t Halo” Destiny had its new expansion announced recently, and it’s kicked up a bit of a fuss, specifically over its pricing. The base game of Destiny has plummeted in price since its original launch, meaning that the new expansion — which costs the same as a full game at £40/$60ish — will, in most cases, be more expensive than the main game. But that’s not what’s got people riled up: the problem is that there’s a super-expensive “Collector’s Edition” coming that features some exclusive content that can only be acquired through this special edition.

Nothing unusual, you might think, until you hear that the Collector’s Edition is only available as a bundle deal including Destiny, its expansion and the pieces of DLC that have been released to date. This means that fans of Destiny who want to get their hands on the exclusive content pretty much have to buy the game and DLC again just to play the expansion. And the alternative means of buying the game for new players — a bundle including Destiny and its expansion for around the £55 mark — effectively means that new players are getting the expansion for considerably less than veterans.

I can’t say I care a whole lot personally because Destiny simply isn’t my type of game, but what surprised and dismayed me a bit about the whole situation was this interview on Eurogamer with creative director Luke Smith — a guy I don’t know that well myself, but who used to work with my brother and was, as I recall, part of the 1up crew. Smith was, to my recollection, always rather outspoken about things, particularly when it came to companies doing shitty things, so it was a tad disappointing to read his responses to Eurogamer coming out as little more than PR-fed “we can’t talk about this” nonsense. And if it was PR-fed, the PR company wants sacking, because Smith’s responses did nothing to alleviate the concerns of players who are upset over all this, and more than likely infuriated them further.

The reason I brought up Heavensward at the beginning is because it’s actually in a similar position to Destiny’s expansion. Final Fantasy XIV itself can be picked up for a pretty low price these days, but Heavensward is not-quite-full-price-but-nearly. The difference, however, is that both existing and prospective players have plenty of choices of how they pick it up. They can buy A Realm Reborn and Heavensward separately. They can buy a bundle including both A Realm Reborn and Heavensward. They can buy Heavensward by itself, in standard and special editions. And they can buy most of these options in both physical and digital formats.

As such, even though Heavensward might seem expensive for an expansion pack — though it’s worth noting that in terms of content, it’s seriously rivalling A Realm Reborn’s base game, at least in terms of story length, sidequests and open-world areas — the player base has had absolutely no objections to how it’s been positioned and sold. In fact, I’ve seen more new players in the game in the last week or so than I have for a very long time — and those new players won’t even be able to touch any of the Heavensward content until they complete A Realm Reborn and its five subsequent content patches.

But they don’t mind, because they’ve been given options, and those options have been made clear. Where Bungie is falling down with Destiny — and where they’re going to lose a lot of previously loyal players if they’re not careful — is this communication side of things. Smith’s responses suggested that Bungie was either unwilling or unable to listen to player concerns on these matters; it may well be a matter of the company’s hands being tied by publisher Activision, but still. That’s not how you build loyalty. That’s how you destroy loyalty.

P.S. Heavensward is amazing. (Sorry.)

1641: Return of the Hype Train

Congratulations, Bungie; your upcoming game Destiny is the latest in a long line of high-profile, big-budget games that I’m sick of hearing about long before they’re generally available to the public.

This phenomenon, which I tend to think of as “reverse hype”, is a common issue with modern gaming. High-profile, big-budget games have every step of their development chronicled both internally and by the press, and this, for me, leaves me feeling saturated with information about them by the time they finally hit store shelves. (And, in the rare instances where I have tried out a triple-A game in recent memory, they have usually ended up being rather disappointing compared to what was promised.)

Destiny has been particularly bad today, though, because its “beta” launched today on PlayStation platforms, and as such social media has been filled with two things: people with “spare” codes and people begging for codes.

Let’s not kid ourselves: this isn’t a true beta in the development sense. It’s a limited-access demo positioned as you getting the opportunity to preview an unfinished version of the game shortly before its official release. The fact that anyone who preordered the game gets not one but three “beta” codes is not generosity on Bungie’s part — it’s a convenient bit of free marketing. And, of course, it’s working.

I’ll add at this juncture that if you’re playing and enjoying Destiny, great. I hope you like it, and I hope that, as an MMO, it provides enough interesting content to keep things interesting after launch. It is, however, just the latest in a long line of games that utterly dominates coverage and conversation, making attempts to talk or find out about anything else an exercise in frustration while the hype train continues clattering its way noisily along the tracks.

I’m pretty sure I’m not the only person who gets frustrated with this seeming inability for both press and public to acknowledge the existence of more than one thing at once. And now, having left behind the games press as my profession, it’s doubly frustrating because I’m not really in a position to do anything about it.

Thank heavens for groups like the Squadron of Shame, is all I can say. A haven of calm amid all the noise!

#oneaday Day 86: Defiant Destiny

If you’ve read any fantasy (or, to a lesser extent, science fiction) novels or played any RPGs (pen and paper or computer-based) you’ll be familiar with the concept of “Fate” or “Destiny”, whatever you want to call it. The idea that everything that happens is part of a string of events that are “supposed” to happen, things that are planned out, destined to come to pass with an eventual goal which isn’t necessarily completely clear.

It’s a spiritual, quasi-religious sort of concept, I guess, but despite not being a religious type in the slightest, I’m a bit of a believer in the idea.

Or perhaps it’s not Fate or Destiny. Perhaps it’s simply the fact that everyone makes choices in their lives, and those choices have consequences that can continue to affect things months, even years, down the line. Not only that, but one person’s choices can affect the lives of other people and the choices they make too. Without one simple little thing happening, things might be entirely different.

Take something as seemingly inconsequential as, say, joining Twitter. Without joining Twitter on whenever-it-was (a piece of information that I’m sure used to be easier to find out) there’s a ton of things that would never have happened. It’s entirely possible that the Squadron of Shame SquadCast wouldn’t have happened and that the small but tight-knit community that has grown around that over at the Squawkbox wouldn’t be what it is today. Without that happening, I might not have been spurred on to quit my job and try and “make it” writing—something which yes, I’m aware I still have some way to go on, but it is at least considerably further along than it once was. Without that happening, many of the events of the last year might not have happened, for better or worse. I might not have met a number of awesome people who have become very important to me (in very different ways to each other, I might add). And I might not be sitting here now wondering what the future holds in a positive, forward-looking manner rather than dreading it.

Of course, some may point out that some of the events in that sequence of things indirectly led to bad things happening, which means that without my joining Twitter in the first place I might be sitting in a very different place right now in an alternate timeline. But then that’s where the question of “Fate” or “Destiny” comes in. Perhaps that’s one key event that was “supposed” to happen in order to make all that other stuff come to pass. And even the bad stuff, in that case, happened for a reason to lead me on towards some sort of eventual future awesomeness that hasn’t quite happened yet but feels like it’s finally starting to get there.

You can really over-think things if you’re not careful. Live in the moment. Do what seems right. Tackle the consequences as they come. Life will throw you challenges and big, steaming lumps of shit along the way, but at some point, eventually, you’ll find yourself on the pathway to something that’s “right”, something where your eventual goal is clear, if far away.

Am I on that pathway yet? Couldn’t say. But I know that for the first time in a long while, I’m looking forward to finding out.