#oneaday Day 506: Monetize Me

Comin’ atcha like a machine-gun today. And by that I mean I will be using bullet-points.

  • I have changed my day counter to the number of days since I started posting every day because 1) it’s more satisfying that way, 2) I’m annoyed I missed my 500th day and 3) I’m sick of having to bring up a calculator every time I want to work out how many days I’ve done this non-stop.
  • E3 coverage has calmed down somewhat. Most of the big announcements have been made. Now it seems to be mostly up to the show floor team to flesh out those announcements with some hands-on impressions. Kind of sad I’m not there. One day! Maybe.
  • Getting people to pay for things is complicated. Whiskey Media did a bold experiment with charging for content and so far it seems to have been mostly successful for them. I haven’t signed up, but then I don’t read their sites that much. If I was more attached, I might be convinced — as someone on the other side of the potential paywall, I’m all for ways in which content creators can get paid for their work. Unfortunately, some people are still wary of this sort of thing — although porn sites have been running a successful “pay for content” industry for years. Like most things technological, porn once again leads the way.

    I think about this every time I cover a Facebook game. Who is paying for the stuff in these games? There are fucking hundreds of the bastard things, so they must be making money somehow. Are people really forking over hard-earned money purely so they can pussy out of completing a quest objective? Are people really spending money on an “exclusive” cat statue to put in the middle of their field that is not real?

    Then there’s the free-to-play “proper” games — many of which are actually getting seriously good. These I can actually understand paying money for somewhat more. The recently-remastered APB, for example. You can play it for free, but for access to full character customization (which is probably something of a bandwidth hog) you have to fork out for a premium subscription. This is still cheaper than the game was on its initial release, though, because although you’re paying monthly, you didn’t have to pay anything for the game in the first place. Unless you went out and bought it when it was released, in which case more fool you for not reading reviews first. (As a free to play game, though, it’s pretty good fun — I suggest you check it out.)

    The key, it seems, is to make sure that people don’t feel like they have to pay for something. If you grind to a complete halt in a game until you fork over some Facebook Credits or you bank details, that’s a bad thing. If you can make progress in a game without having to pay anything, but spending a bit of money speeds things up a bit or gives you some sort of additional (non game-breaking) benefit, that’s a good thing. If you can spend money in order to not have to complete mission objectives, that’s a bad thing, although some people really are that lazy, I guess.

    The next few years are going to be interesting to see. Will people start paying for content on websites? Will people want to shell out $60 for Call of Duty and then subscribe to Elite on top of that when free to play games offer competitive services for significantly less?

    Will this bullet point ever end?

  • Why yes, yes it will.

#oneaday Day 158: Wii3

More E3 gubbins today, with the big news being Nintendo’s announcement of its new console, the Wii U, which features a controller with a big-ass touchscreen in the middle of it. It looks pretty damn impressive, to be fair, but it remains to be seen whether or not it’ll become just another gimmick for people to deride.

That said, I liked the Wii. It was a good console for social gaming. And I’m not talking about bollocksy “Share This With Your Friends!” Facebook titles — I’m talking about getting together with actual real-life three-dimensional people in the same room and playing fun games. Maybe the Wii’s games weren’t the most hardcore — but have you ever played a “hardcore” game with friends who aren’t particularly up on their gaming? It becomes an exercise in frustration, with experienced players either deliberately having to nerf themselves or the less-experienced ones giving up out of sheer frustration. The Wii knew exactly what its market was, and it tapped it perfectly with the minigame collections and the motion control. Hardcore gaming it was not, but the 360 and PS3 covered that more than adequately, so Nintendo had no need to compete.

Now, though, it’s a different story. Microsoft is wooing the former Wii market with all its Kinect shenanigans and running the risk of alienating the core user base, were it not for platform mainstays such as Call of Duty, Gears of War and the like. Microsoft’s E3 press conference left a lot of gamers frustrated that there wasn’t more for “them” on offer, but Microsoft have seen the success Nintendo had with the Wii and want a piece of that pie — and given the Wii’s dated technology, are perfectly entitled to that.

Nintendo, in response, fight back with a new console that purports to offer the best of both worlds — a casual-friendly console that supports all existing Wii hardware and software that is also a hardcore-friendly console that will see hopefully great versions of big-name games like Batman: Arkham City with the additional benefit of both the world’s biggest VMU (Dreamcast-five!) and the ability to carry on playing whenever your significant other and/or housemate bursts into the room desperate to watch Britain’s Got Desperate People Who Really Want To Be On Television Despite Being Shit and Absolute Cunts. It looks awesome, though a lot will depend on the price of the system — and its crazy controller.

Meanwhile, in PC land, we continue to have the most backward-compatible system in the universe with the cheapest games in the universe (excepting that little games exchange on Zargon Prime, they actually do have the cheapest games in the universe) and consoles start to look just a little bit gimmicky. Possibly.

Oh dear. PC snobbery is starting to infest my brain!

#oneaday Day 157: E3

I’m in the middle of covering E3, with only Sony’s press conference left to go today. It’s in half an hour and is likely to be about a million hours long, so I’m hoping I’ll stay awake for it.

I’ve got to say, considering that E3 is the biggest event in the games industry’s calendar, I’m largely underwhelmed by what’s been on show so far. Battlefield 3 is impressive — even for a non-military shooter sort of man — and of course there’s a tent in my pants over TrackMania 2 Canyon, but when the most impressive thing you’ve seen so far is arguably a new 2D Rayman game, you have to wonder what’s going on.

Perhaps it’s cynicism. It’s easy to become jaded by endless news posts and press releases about how awesome this not-particularly awesome feature of some obscure game is. You get to a point where you just stop listening to the endless hyperbole and make your own mind up — but unfortunately by that point, all you can hear when you see something genuinely impressive is the PR person in your ear going “Revolutionary! Innovative! Game-changing! First time ever!” and you just want to punch yourself in the nose. Well, maybe not. That would hurt.

Cynicism aside, though, there’s a few disappointing no-shows so far. Ubisoft still won’t make Beyond Good and Evil 2, despite it being an obvious fan favourite. Microsoft’s press conference is depressingly predictable, being full of Kinect and other bollocks. And EA didn’t announce an Xbox Live Arcade version of M.U.L.E.

EA’s conference has, so far at least, been the strongest one, with some great-looking titles on offer. Need for Speed: The Run in particular looks fantastic, and the addition of QTE-driven “get out and run away frantically in a 24 stylee” sequences look set to give the whole thing a wonderful action movie vibe. QTEs aren’t to everyone’s tastes, but I like them when used effectively, and The Run looks like it will be using them well to create a dramatic, exciting road adventure. Plus it uses Autolog, so it’s time to get ridiculously addicted to challenging each other’s times again.

As for Sony’s conference, which is coming up in about 20 minutes at the time of writing, I’m not sure what to expect. Couldn’t give a damn about Resistance 3, though I’m sure someone out there is excited. Will be intrigued to see how uncomfortable it all is following the PSN woes of recent months.

One thing’s for sure, though: I will sleep well tonight. Or indeed this morning, whenever I am able to actually get to bed.

Head over to GamePro to check out my show coverage so far.

#oneaday Day 156: PrE3

LOS ANGELES, June 06, 2011 — GeneriCon is today proud to announce its announcement of an announcement at the world’s largest electronic entertainment expo — E3! The announcement is for a top secret project that will not be revealed at E3, but the announcement will not reveal what that project is — rather, it will reveal when to expect the announcement of the project!

“I’m tremendously excited about this announcement,” said Papa Bear, CEO of GeneriCon. “Our 15 years of experience at teasing the industry is sure to pay off this E3 when we build up to absolutely nothing of any substance whatsoever. They’ll be begging for more by the time we’re finished — but they’re not going to get it!”

GeneriCon’s announcement ceremony will feature a special appearance by the Cirque de la Lune, a fraternity of performing minstrels from Paragon City who have not yet realized that they are fictional constructs born from the imagination of massively multiplayer online RPG players. Supporting Cirque de la Lune will be a troupe of performing badgers and the worlds most synchronized brigade of elephants.

“The practice of announcing a new project at E3 is passé,” said Julian Ivanov, VP of Commercial, Corporate and Certifiable Communications. “We are revolutionizing the practice of announcements. After this E3, people will be wondering whether they should even bother attending the show in the first place, so little will actually be revealed on the show floor. But the answer is simple, of course — come to see our elephants.”

Visit GeneriCon’s booth on the show floor, booth number 6969, to see absolutely nothing whatsoever. Private media showings, including exclusive reveals, can be arranged by emailing [email protected].

ABOUT GENERICON

Founded in 1996 by the son of an advertising legend and a Belgian, GeneriCon has since proven itself to be a world leader in the field of PR and marketing teasers as well as having the highest staff turnover of any company in history. Despite ample coverage from the press, consumers have not yet noticed that the company is yet to release an actual product onto the market.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

From time to time, GeneriCon may use statements such as “will”, “might”, “should”, “hope to”, “want to”, “intend to”, “will possibly”, “maybe might”, “probably”, “definitely will”, “definitely won’t”, “possibly will”, “almost certainly will”, “absolutely, positively, totally will”, “really wish we could”, “have extremely good intentions to”, or “think we might just”. These statements should not be taken as official confirmation of an intent to do anything at all and, in fact, it’s probably safer if you just ignore them altogether, just like you’re ignoring this whole paragraph because it waffles on forever and ever and doesn’t really make any sense. GeneriCon reserves the right to decline all knowledge of the use of any forward-looking statements at any time, even if they were on the record and appear on audio or visual evidence, because you probably just made it up because that’s what journalists do, isn’t it? Any use of forward-looking statements is not admissible in a court of law and is not an admission of liability should someone come to injury as a result of waiting for a non-existent product. All rights reserved, except the ones which might cost us money.

#oneaday, Day 149: Games are Cool

After spending the last couple of evenings covering E3’s press conferences for Kombo.com and discussing all things gamey over at the Squadron of Shame Squawkbox, I’ve come to a conclusion.

Games are cool.

Whatever you might think of Kinect, PlayStation Move, the Nintendo 3DS, the million-and-one first-person shooters on display, Assassin’s Creed, Child of Eden, Ubisoft’s DRM policies or fitness games, one thing is clear.

Games are cool. And they’re here to stay.

There’s always a lot of cynicism around at E3 time, particularly when new technology is shown off. Especially if said new technology appears to be somewhat gimmicky, or limited in its practical applications. But the flip side of all the more outlandish stuff we’ve seen so far is that it’s a symbol of the diversification of the “gaming” genre. Games are no longer the sole preserve of the spotty, overweight, greasy-haired teenage boy who would rather lock himself in his room than go out and meet people. Though those people still exist. I am one of them. Sometimes, at least.

No, rather, we’re getting to the stage now where there’s something for everyone. I was interviewed for a position at a major chain of games retailers today, and one of the things I was asked about was whether I’d be comfortable selling something like a Wii game – you know, those interminable collections of minigames. Babysitting Party, that sort of thing. I could answer with some confidence that yes, I would, because I know people that those games would appeal to. They’re not “gamers”, they’re not the sort of people who would be sitting around in their pants watching E3 press conferences (you know who you are) and they probably wouldn’t even consider themselves part of the gaming community. But they’re still there, and it’s great that they are. They might never “graduate” onto more “hardcore” games, but that doesn’t matter either. Who says you have to? If you enjoy reading but you find great literature tough going are you forced to “graduate” from pulp novels to Dostoyevsky? No. (Unless you’re doing an English degree.) So it should be that if you enjoy Wii Play with friends, you shouldn’t be obliged to end up playing Gears of War.

The barrier for entry to the world of games as an entertainment medium is now practically non-existent. Very little in the way of technical knowledge is required to get started, save the ability to plug things into the right holes in your TV. There’s no arbitrary rules to follow – Atari users will remember holding down the “Option” key while they turned their system on fondly, for example – and there’s no complicated things to learn. The experience is becoming more and more intuitive, and with technologies like Kinect, whatever you may think of its real-world applications, we’re getting closer and closer to a world where absolutely everyone, regardless of age, gender and technical ability can enjoy interactive entertainment without feeling stigmatised.

We’re not quite there yet. Games still do have a bit of a stigma to shake off. There are subcultures within the larger group who let us all down a bit. But they have just as much right to exist and enjoy what they enjoy as the sort of person who buys Job Island for the Wii.

Gaming is no longer a thing for just one specific group of people to enjoy. It is – or at least should be – something that absolutely everyone can enjoy on their own terms.

Games are cool. And if you close yourself off to that completely like some people choose to, you’re denying yourself a whole world of entertainment.

#oneaday, Day 148: We Live In The Future

Screw this motion control crap – I just watched a press conference on the other side of the world while lying in bed with my phone.

That was a tweet from Alex Martin that I received a few minutes ago. And when I think about what I’ve done today, it’s pretty clear that we are most definitely living in the future.

I started my day feeling a bit lonely as I hadn’t seen any actual real people for a little while. So I went out to the coffee shop and took my netbook with me. While I was there, I gratuitously solicited questions for my Formspring account (which people were more than happy to furnish me with) and also dropped in on the freshly-created Squadron of Shame Squawkbox.

I ended up sitting in that coffee shop for about four hours, discussing things with people from all over the world – some deep and profound, other things less so. Then it was time to come home, because as part of my job as a News Editor for Kombo.com I was on the “home team” for the E3 coverage.

I’m gutted that I’m not actually at E3. But the experience I’ve had throughout the course of this evening is the next best thing. I’ve had IM windows open with people frantically telling me to cover stories. I’ve had the Squawkbox open to see the Squad’s reactions. And I’ve had Twitter open to see everyone else’s reactions. As sad as it sounds, despite sitting on my own in my study in front of the computer, I’ve not been alone tonight. There have been many people with me, all following the same things, watching the live streams on their computers. It’s as if we were all in the audience together, making sly comments to one another.

Whenever Microsoft showed off the ability to watch, say, Netflix movies as an Xbox party, I always thought it seemed a bit pointless. But after sitting watching the E3 conferences with a group of friends who aren’t even on the same continent let alone in the same room as me, I think I’ve reconsidered a little bit.

Obviously there’s no substitute for real human interaction. But when the real thing isn’t possible, the fact that we live in the future makes a very adequate substitute. So big love, kudos and respect to everyone who’s helped make today a huge amount of fun, and I look forward to doing it all again very soon.

I have plenty of thoughts about what’s been shown at E3 so far but I’ve been posting news articles all day and frankly I’m completely burnt out. So I’ll save further thoughts until I’m a bit more awake.

Job interview tomorrow. Quite looking forward to it. It may not be the ideal job for my current situation, but it’s a foot back on the ladder and has the potential to lead onto better things. So right now I’ll take what I can get.

One thing’s clear to me right now as it approaches 3AM where I’m sitting: I’m certainly feeling a lot more positive than I did when I woke up this morning. And it’s thanks to you, Internet. Big love to you all.

Microsoft at E3

Just finished watching the Microsoft E3 presentation. As most people could have predicted even before seeing what was on offer, reception was somewhat mixed.

Predictably, everyone creamed themselves over the Modern Warfare 2 trailer and gameplay footage which I, ever the rebel, remain relatively indifferent about, though it is remarkably pretty. Halo fanboys spooged copiously over ODST and the “secret” Halo title, Reach. This I am completely indifferent about. When Bungie said they had a “top secret” project to announce, I was hoping they were going to show a new Myth game or something like that… but no. Bungie make Halo and nothing else now, it seems. Fair play, it’s made them an awful lot of money but seriously guys, something new once in a while really wouldn’t go amiss.

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Other notable mentions went to Crackdown 2, sequel to the underrated open-world funfest from a while back – and for my money, one of the best implementations of co-op (or perhaps it should be more accurately called “concurrent play”, since you can both happily charge off in opposite directions if you want to) I’ve ever seen.

Then there was Splinter Cell: Conviction, which does look like it’s trying some revolutionary new tricks with presentation. Rather than having mission objectives and cutscenes taking players out of the action, many things appear “projected” on the walls, be these instructions or even flashback cutscenes. It was a really interesting approach, and the game looks to be supremely cinematic because of it. It’s certainly enough to get me interested in Splinter Cell again, a series I haven’t touched for quite some time.

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Then there was Alan Wake, a game which many were worrying had fallen into the abyss of vaporware. But no – we saw it, including some gameplay footage. It looks to be something of a cross between Max Payne and Silent Hill, with, like Splinter Cell, some interesting presentational features. Wake’s narration of the action hearkens back to Max Payne’s overblown drawl from his games, and the use of light and dark is reminiscent of some scenes in the Silent Hill series. It certainly looks incredible, too, and could well be the thing that makes 360 owners feel a bit better about not having Heavy Rain to play.

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Kojima also snuck onto stage and dropped the fact that a new MGS game starring Raiden would be hitting 360, and Square showed off some FFXIII footage. Both will likely be great, but there was nothing there we hadn’t expected.

The main part of the keynote revolved around the Project Natal technology, which allows real-time motion capture and voice recognition, allowing players to interact with games without needing a controller. It was made very clear at the outset of the presentation that this was primarily intended to be a means by which non-gamers could be attracted to interactive entertainment – but of course, this hasn’t stopped hardcore gamers bitching and moaning as they always do.

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We saw a number of demos, including some questionable real-time avatar motion capture and animation and a fun-looking tech demo called Ricochet (essentially body-controlled Breakout). We also saw how Natal will allow users to interact with the Dashboard in a distinctly Minority Report manner by swishing their hands around and, much to the disgust of Atheistium over at viera.nu, allow their avatars to try on girly clothes while having a video chat. (To be fair, this was pretty cringeworthy, but I don’t see it being a huge part of most gamers’ lives.)

It was Peter Molyneux’s work with Natal that provoked the most interest and curiosity, however. Presenting a virtual human called Milo, he demonstrated the capabilities of Natal along with software by showing someone interacting with Milo by speaking naturally and using realistic gestures to interact with the virtual world. At one point, Milo invites the player to look into the water and a real reflection of the player appears on-screen, with the ripples in the water responding to their “touch”. It was a pretty incredible sight, and a glimpse of what the future might hold, especially for games like Oblivion. (Thanks to Ajguy for suggesting this.) Imagine being able to hold a naturalistic conversation with an NPC rather than tediously clicking through a list of topics.

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As I mentioned earlier, reception has been mixed. Natal is undoubtedly amazing technology (assuming it works) but the self-professes “hardcore gamers” of the world are already up in arms about “dumbing down”. But the fact is, just like the Wii is not a system for these people, Natal and its features are not designed for this audience. What Natal will allow Microsoft to do is broaden their audience from the core of gamers to families and other non-gamers. With the introduction of other services on the Dashboard such as last.fm, instant-on 1080p movies (I remain cynical about this, given the general crapness of my connection) and live TV from Sky, the aim is very much to turn the Xbox from a simple games system to an all-purpose multimedia box that sits under the television as the centrepiece of your digital life.

I don’t think that’s such a bad thing. No-one suggested once that hardcore gamers would be left out in the cold – quite the contrary, in fact, with the announcement of big titles like Modern Warfare 2, Crackdown 2, Left 4 Dead 2 (yayz!) and numerous others. What Natal will do is simply open up the field of interactive entertainment to more people. If all they want to do is prance around like a pillock in front of their TV, then let them. But there’s always the possibility that they’ll get interested enough in the hobby to join the growing number of gamers out there and enjoy this rapidly-changing medium.

I think that’s quite a pleasant image of the future, in fact. Let’s see what happens.