#oneaday, Day 128: Leveraging the Monetization of Excellence

Dear Businesspersonages of the World,

You don’t half talk a load of bollocks. Whether you’re sitting around a boardroom table with a cup of petrol masquerading as coffee, standing in front of an overhead projector training people who aren’t listening by patronising them (in the English way, not the American way) or writing job advertisements, your language is full of shit that doesn’t mean anything. In case you weren’t aware, the English language has been around a lot longer than the double-breasted business suit and so was already adequately equipped to allow clear communication between individuals, or even large groups of people, through the media of writing or speaking.

Therefore, I must please ask you to remove the following words from your vocabulary forthwith:

Leverage

Use. USE. You don’t “leverage social media applications to crowdsource popular opinion”, you “use Facebook to see what people think”. I have no idea where this word has come from and I see no reason for its existence other than to keep websites like Mashable in business. I guess people use the word “leverage” to mean “use really hard”. But I say again, the simple word “use” has been perfectly well-equipped for this purpose for years. And the word “leverage” has been quite happy with its original meaning of how much, well, leverage you can get on something. Like leverage on a boulder that you’re trying to push down a hill. Or leverage on a glued-down tabletop that you’re trying to remove. (I don’t know why you’d want to do that, but you need leverage to do it.) Leverage is not a verb. So just stop it. Or I will see how much leverage I can get on your arse with this crowbar.

Monetize

I understand that this is the 21st century and everyone wants to communicate as efficiently as possible. Therefore that oh-so-cumbersome three-word phrase “make money from” appears to have been replaced by the much more elegant word “monetize”. Was this really necessary? Again I point the finger at Mashable, whose favourite question about websites appears to be “how will they monetize this”? Were I writing an article about, say, Twitter, I would ask the question “how will they make money from this?” It’s just as clear. Yes, it uses a couple more words, but it sounds infinitely less pretentious. “Monetize” sounds like something a money robot would do. It’s a bit sinister. Imagine the money robot coming into your bedroom in the middle of the night and monetizing you. You’d wake up as a big pile of dollar bills or pounds sterling or the currency of your locality, unless the money robot was made in a different territory in which case it would probably use its own local currency. Which would make it terribly difficult to get anything done. Also, people would want to spend you all the time. So please stop this too. Or I will monetize the violation of your rectal cavity with this crowbar.

Excellence

Mottos used to be inspirational pieces of text, usually in Latin to make people look clever. Here are a few examples:

• Natura Artis Magistra (Nature is the Teacher of Art – Amsterdam Zoo)
• In Somno Securitas (In Sleep there is Safety – the Association of Anaesthetists of Great Britain and Ireland)
• Ex Obscuris Lux (From Darkness, Light – American Association of Ophthalmology)
• Vita donum Dei (Life is the Gift of God – Royal College of Midwives)

Here is the motto for Purbrook Park School in Hampshire:

Working Together Towards Excellence

Somewhat less inspirational, I’m sure you’ll agree. It implies that the school is, you know, all right, but not what you’d call “excellent”. The word “excellence” is constantly used as something to strive for which is never actually attained. Therefore, I suggest that it is actually utterly useless. You may as well put “Working Together Towards Some Of The Children Here Actually Leaving With Some Qualifications And Not Getting Knocked Up And Living On The Dole At The Taxpayers’ Expense While Daily Mail Readers Get All Upset And Blame Immigrants For Taking Jobs That You’re Too Lazy To Get Anyway Because You Couldn’t Be Arsed To Work Hard At School”. Although admittedly that’s somewhat less snappy.

So please stop using “excellence”. Otherwise I will strive for excellence in the infliction of pain in and around your anus with this crowbar.

Self-Starter

You use this an awful lot in job advertisements, don’t you? Usually coupled with “confident” and “motivated”. What exactly is a self-starter? Can you tell me? Is it someone who can actually tie their own shoelaces? Someone who knows how to boil the kettle and press the button on the toaster so that the coffee and the toast are ready at exactly the same time so you have hot coffee and hot toast instead of boiling hot coffee and dry, cold toast or burnt toast and tepid coffee? Is it someone who runs like those new cars that don’t have an ignition key and you just press the button to start them up? Is it a person who doesn’t run on clockwork? Because most of us don’t run on clockwork, so I’d argue that most of us are self-starters. If we weren’t, we’d spend all our time lying in bed wanking, if we could be bothered. So please stop it. Otherwise I will demonstrate how much of a self-starter I am by, without any outside intervention or assistance, performing an amateur colonoscopy using this crowbar and a late-90s Handycam.

Fit for Purpose

No. It’s not “not fit for purpose”, it “doesn’t work”. What’s wrong with “doesn’t work”? I’ve been using the words “doesn’t work” for years. See this old pair of headphones? They don’t work. This remote control? It doesn’t work. This battered old PC? It doesn’t work. It’s pretty clear that none of these are working as intended (and that I should probably throw out some of these things that don’t work or at least replace the batteries) but I have never once felt the need to describe them as “not fit for purpose”. Similarly, the shirt I purchased from Primark who seem to think that XL-size gentlemen are actually more like S-size gentlemen was “too small”, not “not fit for purpose”. The fact that when you drop a mobile phone onto a concrete floor it tends to shatter into a million tiny pieces doesn’t make it “not fit for purpose”, it makes you a clumsy idiot who should know when to put your fucking Blackberry away. So please stop using this, otherwise I will show you just how fit for purpose this crowbar is for inserting into businessmen’s arses.

There are many other words I could continue this letter with, businesspeople (and don’t even get me started on why you use the word “persons” instead of “people”) but I have already written over 1100 words on the subject and I imagine that you have some important leveraging to get on with. So please remember what I have said, otherwise I will be paying you a visit with my friend the crowbar. And no amount of ergonomically-designed comfort-leveraging chairs will make sitting down comfortable for quite some time when I’ve finished with you.

Yours sincerely,

Pete