#oneaday Day 102: Pondering YouTube… again

Having one of those days where I’m pondering my approach to YouTube. Y’see, my latest video, which covers Atari’s Yars Rising and is essentially just a video version of this article, has gone and done very well. Relatively speaking, I mean, and by that I mean it’s broken a thousand views.

For a small-scale sub-5,000 subscriber YouTuber like me, getting anything to break 1,000 views is significant. I’ve had a few successes over the last couple of years, and most of them have had something in common: they’ve been pre-scripted videos, as opposed to the “Let’s Play” style I built my channel on, and which I think I probably enjoy doing the most.

Probably my most significant success to date is the above video, which covers the excellent modern isometric racer Super Woden GP. This video has, to date, managed 87,000 views and is still trickling along. This was absolutely overwhelming to watch happen, to such a degree that I ended up having to “pause” the comments section because I was getting so many people commenting.

My second best is the above, which covers Moonring, an excellent modern take on the classic Ultima RPG formula, developed by one of the folks who worked on the original Fable. Plus it’s free. This one has been a slow burn; to date it’s done over 29,000 views, but it got off to quite a slow start. Compare the graphs for these two videos.

Here’s Super Woden GP 2:

And here’s Moonring:

Notice that the latter one spiked for some inexplicable reason about 250 days after I posted it. I don’t really know what happened here; I can only assume that it got shared somewhere and a lot of people showed up. But the analytics seem to suggest that YouTube just decided to suddenly start pushing it one day, so it started appearing when people were just browsing around the site:

The Yars Rising video hasn’t done anything like the numbers of these two, but it’s also still early days for it — at the time of writing, it’s just two days old. But it’s had a strong early push:

The one thing that the Yars Rising video has in common with the Super Woden GP 2 one in particular is that it was something timely. I made the video shortly after Yars Rising came out, when there was still some discussion going on about it. That, presumably, helps. But it doesn’t account for what happened with the Moonring video.

Anyway, the point is, any time something like this happens, I end up wondering if I should change tack a bit with YouTube. The approach I’ve taken for the vast majority of my videos is one where I introduce a game with a bit to camera at the start, then do a “Let’s Play”, where I explain the game as if I’m sitting down to play it with the viewer.

Some of these videos have done quite nicely. This one, on Seven Cities of Gold for Atari 8-bit, broke a thousand views:

As did this one on Beamrider for Atari 2600, though that’s over the very long term:

I like making those videos. I think they’re a good way of helping people to understand how to play and figure out the appeal of retro games. And yet the numbers don’t lie: what gets people watching is pre-scripted, more “review-style” videos.

Don’t get me wrong, those are fun to write and to make, also — plus I can generally cross-post them between YouTube and MoeGamer for two completely different audiences to see them — but any time I ponder maybe switching to doing that kind of video all the time, I think of the people who have very kindly stuck with me since the earliest days of me fumbling around with the platform, figuring out what the hell I actually wanted to do with my YouTube channel.

I suspect it’s not an “all or nothing” question. I suspect the answer is something I know already: that the optimal approach would be to do a bit of both. Perhaps “Let’s Play” style videos on simpler, earlier games, and more elaborate scripted affairs for more complex, longer games.

I don’t know. I’m just thinking out loud here. If I was a bigger channel I’d just say “fuck it” and start a second channel then split the two types of video between the two channels, but it seems foolish to do that as a small creator.

But anyway. I’m glad the Yars Rising video is doing reasonable numbers, at least. It’s a cool game and I’m glad people want to know more about it. So if nothing else, I can be glad about that!

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Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.