#oneaday, Day 176: Real-World Spam

A while back, when I was feeling rather more positive and “I can do anything!” I was hoping to support myself through a combination of freelance writing, music teaching and computer tuition. As such, I set up some websites, I took out some adverts with Yell, Thomson and the like and waited for the customers to come rolling in.

No-one did. I got one pupil for some GCSE tuition and a couple of timewasters on the music front, and nothing at all on the computer tuition front.

Actually, that’s not quite true. I have got one thing out it all. MASSES AND MASSES OF FUCKING HARASSMENT FROM TWATS.

I had no idea that advertising one’s services on Yell would lead to such a bombardment of crap from people who obviously haven’t read your advert. Every single day, I get a ton of identical bullshit through my letterbox, all informing me that “recruiting a new salesman is difficult” and that I should clearly defer to their superior judgement. The bizarre thing is that all these “salesman finding specialists”, or whatever the hell they are, seem to have written the exact same letter. And none of them have considered the fact that someone offering “IT tuition” probably doesn’t need a salesman, because he probably isn’t selling anything.

It didn’t stop there, either. The phone calls! Jesus Christ, the phone calls. One woman from Yell phoned me regularly. The first time, I woke up to her phone call on the sofa the morning after my wife and I had split. Not recognising the number, not thinking particularly straight and hoping it might be something job-related, I answered it. I was immediately embroiled in one of those sales pitches that it’s impossible to escape from, or get a word in edgeways. I placated her with a promise that I’d “think about it”. Foolish. I should have just said “no”. Because “I’ll think about it” translated to “Please phone me! A lot!”. Funny thing about a five-year relationship coming to a sudden and unexpected end; you don’t think particularly straight immediately after it has happened. (Or months afterward, as it happens. At least if you’re me.)

Then there was “Nathan”. Nathan represented some local school who was nowhere near my potential “catchment area” for music pupils. He wanted me to pay him £200 for two years’ exposure in the school’s brochure. Said exposure would take the form of a tiny little advert that was, as I say, only visible to a select group of people who were nowhere near me. But Nathan wouldn’t take no for an answer. Nor would he give up after two weeks of me not answering the phone at all. I dialed “1571” to check my messages one day, and there were ten new ones, all from Nathan, all starting in the exact same way. Get the hint.

In some ways, the tenacity of these people is admirable. But it’s also extremely irritating. You can be a good marketer without pissing people off. These people failed miserably.

So the moral of this story is twofold. 1) Don’t advertise anything with “IT” in its title unless you want to be bombarded with mail from pricks who don’t read your ads. 2) Say “no” when you mean “no”.