As I type this, I can overhear my wife listening to some YouTuber I hate the sound of promising to “review every celebrity brand make-up”. And this reminded me of a weird trend that is specifically a YouTube thing, whereby it seems like looking at just one thing is never enough, you’ve always got to do every instance of a thing.
I Ate At Every Margaritaville In the Country. I Watched Every Barbie Movie. I Played Every Poorly Reviewed Soulslike Game on Steam. This particular “style” of video always seems to be combined with some sort of deliberate suffering — both for the presenter and the viewer, I’d wager — and honestly, it just doesn’t appeal to me at all. I’m the sort of person who would much rather take their time over exploring something sprawling in depth and detail than attempting to cram it all into one video — because I can’t help but feel if you’re cramming a massive amount of things into one video, each individual thing isn’t going to get much of a look-in, is it?
I realise this is the point of some of these videos, either to highlight the fact that the many instances of Thing are almost identical to one another and thus can’t really be distinguished, but it still irks me somewhat — especially when it comes to a lineup of things that is quite varied such as, say, the output of a particular software company. A video along the lines of “I Played Every Blizzard Game” feels like it would do none of the games any real justice, because each one is very different from the last and deserves its time to shine. Hell, even “I Watched Every Barbie Movie” is probably doing at least some of the Barbie movies a disservice.
My thinking along these lines is why I handled the “Atari A to Z Flashback” series on my YouTube channel as I did. Atari Flashback Classics for Nintendo Switch had 150 games, so I made 150 videos. It took a long time, but I came out of it feeling like I’d completed a worthwhile project — and I absolutely gained some new appreciation for a bunch of games from among that 150 that I otherwise wouldn’t have if I’d just given them all a cursory glance and been done within 20 minutes.
Now I’m not saying that everything has to be an epic, long series or anything, and I suspect what I’m describing is more of a “me problem” than anything else. But I know that I, personally, would much rather take my time going through something with a lot of component parts, giving each piece time to digest and myself the opportunity to come to some conclusions that I might not otherwise have been able to if I was racing through to meet my “content deadline”.
I guess that isn’t what people want these days, though. They want short, quick-fire, snappy — because the modern Web has been set up to pander primarily to those with no attention span. But, as I’ve argued on several previous occasions, I fear that this just creates a vicious cycle, whereby people’s attention spans get shorter and shorter, and the quality and depth people go into when writing or producing videos suffers as a result.
If someone doesn’t have the attention span to stick around for more than 3 seconds, that’s not my problem; that is very much their problem. I am gratified to see the recent growth in “newsletters” (or blogs, as we used to call them) that present long-form articles intended to be sat down with and savoured; they’re not for everyone, sure, but it does please me to know that there are other people out there who enjoy life on the verbose side of things, and they don’t care if they “lose” some people due to the sheer length of what they post. As I say, that’s a reader problem, not a writer problem. No-one told Charles Dickens not to spend so many fucking pages describing fog — instead, he just gave anyone who couldn’t handle it the finger, and his work continues to be regarded as a classic regardless. No-one’s going to remember the names of any YouTube Shorts or TikTok creators in 50 years.
I think I got off the point somewhere. But yeah. Review one thing at a time, please. Then I might take your opinions seriously.
Want to read my thoughts on various video games, visual novels and other popular culture things? Stop by MoeGamer.net, my site for all things fun where I am generally a lot more cheerful. And if you fancy watching some vids on classic games, drop by my YouTube channel.
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