2063: No, Apple TV Isn’t “Game Over” for Xbox and PlayStation

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Cometh the new Apple announcements, cometh the silly season of people making all sorts of bold statements about how what Apple is doing is somehow The Future, even if what Apple is doing is actually the same thing as other people have been doing for several years, only with more shiny knobs on.

The latest instance of this happening comes courtesy of Forbes, where contributor David Thier gave Smule’s Jeff Smith the opportunity to wax lyrical about How Amazing iOS Is, and How Amazing tvOS Will Probably Be.

Smith brings up some good points about “mobile” development (I’m going to keep calling it that, even if we’re referring to Apple TV, because the iOS and tvOS ecosystems are intertwines) — the most important being the fact that iOS and Android are both relatively “open” platforms so far as development is concerned; pretty much anyone with the knowhow can download development tools and crank out an app or two if they have the inclination to learn the ins and outs of both development and the two platforms’ respective publishing processes.

This is admirable in some respects: it lowers the barrier of entry to fledgling developers and allows them to get their name known without being subject to the whims of a monolithic megacorporation like Sony or Microsoft, though it’s worth noting that the barrier isn’t completely gone; Apple still has a reasonably rigorous approvals process for the App Store, though unfortunately this isn’t always enough to prevent some fetid turds from filtering through.

We’ve seen more than a few success stories over the last few years, where small developers put out a simple game that turned out to be a huge success, though, as with Flappy Bird creator Dong Nguyen (who was unprepared for the attention his shitty but popular game attained and subsequently retreated from the Internet) these tales don’t always end entirely happily.

But unfortunately a low barrier means that it’s easier for people to get over it, and, as well as allowing talented but unknown developers to get stuck in, it also allows the very worst kind of shovelware to get churned out by the bucketload. And, as we’ve already seen over the last few years, neither Apple nor Google are inclined to do anything about the massive “cloning” problem on mobile, where the market is flooded with literally hundreds of knockoffs of a popular game, all in the hope that, in the best cases, they can score some sweet income from people who think they’re downloading the actual popular game, and in the worst cases, mislead ill-informed customers into downloading something outright malicious.

We see this elsewhere, too. Popular PC digital distribution storefront Steam used to be much more heavily curated than it is now, and while its somewhat more relaxed approach these days means that we get lots of stuff on there that we wouldn’t have seen three or four years ago, it also means that there’s a veritable deluge of crap hurled at an unsuspecting public on pretty much a daily basis. This is bad for customers, who are forced to wade through lots of inferior products in order to find what they’re looking for, but it’s also bad for developers, because it absolutely tanks discoverability; sometimes word of mouth is enough to mitigate being pushed off the front page of “new releases” by the latest triple-A game, but more often than not something small-scale gets released on Steam and is promptly never heard from again.

Smith’s assertion that Apple TV means “game over for console” appears to be otherwise based on the fact that the iPhone and iPad made fairly rapid leaps in graphical fidelity and performance over the course of several hardware generations. But what this — and his enthusiasm for the relative “openness” of the iOS and Android marketplaces — doesn’t take into account is the quality issue. Sure, there are developers putting out decent-quality games for mobile devices (and, Smith clearly hopes, many of these will jump to Apple TV when the new tvOS arrives) but I am yet to play any mobile game that truly competes with a game on a dedicated games-playing platform, be it a handheld like the Vita, a console like the PlayStation 4 or a gaming-spec PC. The experiences you get on the latter platforms are just more fleshed out; they may be more expensive to buy a ticket for in the first instance, but once you’re in, you’re in for a good long while, immersed fully in the experience.

By contrast, the sort of games that iOS and Android developers are mostly inclined to put out are short, bite-sized experiences designed to be dipped in and out of throughout the day. This is fine for those who just want a bit of lightweight entertainment or brain exercise, but it’s far from ideal for those of us — and there are many of us! — who take our gaming time seriously, sitting down with a game much like an avid reader would sit down with a book, or a movie buff would enjoy their favourite director’s works. Mobile platforms treat gaming as disposable, moment-to-moment entertainment; the market for Xbox, PlayStation, PC and handhelds, meanwhile, expects more substance — something more than a timewaster: something they can truly call a hobby.

So no, Apple TV isn’t “game over” for Xbox and PlayStation. It will probably do quite well, sliding nicely into the niche the Wii left behind and which the Wii U has subsequently struggled to fill — family entertainment for people who don’t really know a whole lot about gaming and are disinclined to explore in great detail — but there’s no way it’s ever going to replace dedicated gaming boxes for those who take their playtime deadly seriously.