I watched the first episode of a new anime called Keijo!!!!!!!! today. This is an anime that I became aware of after Kotaku did one of its sadly predictable outraged articles about, dubbing it “deplorable”. (After that, a number of people I know actually watched it, and had good things to say about it.)

“I don’t care that it’s well-animated,” writes the apparent latest “name to avoid” on Kotaku, Cecilia D’Anastasio. “I don’t care that the women have discernible personalities—no cookies for you. It is beside the point that Keijo!!!!!!!! was previously a manga. It could have died in obscurity. Now it’s on Crunchyroll.”

But what has got this angry young woman so infuriated? Well, here’s the premise: Keijo is a fictional sport somewhat akin to sumo wrestling, only on platforms floating on water. The aim of a Keijo match is to be the last one standing; if you fall into the water or touch the platform with anything other than your feet, you lose. It is a contact sport, but you are only allowed to touch other competitors with either your arse or your chest. In other words, it’s Dead or Alive XTreme’s “Butt Battle” taken to the next level.

Keijo!!!!!!!! is a sports anime through and through, focusing on protagonist Nozomi as she strives to realise her dreams and be the best at a sport she has come to love. Like most sports anime, there’s a heavy element of exaggerated action in there, with the Keijo battles themselves incorporating all sorts of physically improbable/impossible stunts, including a girl who is so fast she can smack people in the jaw with her arse and knock them out before they even have time to react to her presence.

I’ve only seen the first episode so far, but it’s already clear that each of the cast members introduced are there for different reasons. Nozomi is there as the typical “underdog” that we’re supposed to root for through the series, and she’s a likeable, spunky character that sits well in the lead role. Besides her, we have the older woman that everyone looks up to, the “rival”, the clumsy idiot, the shy one (who is inevitably going to “snap” at some point, since she was already showing signs of it when Nozomi got a bit too close for comfort in this episode) and plenty of others besides.

There’s a wide variety of different personality types on display — and a wide variety of body types, too, unusually for anime that focuses on female characters. Nozomi is relatively “normal” in stature; her best friend is small but with a formidable butt; her comrade from trials is a tall, muscular young woman and their instructor — dubbed “The Siren” — is a rather portly mature woman who would doubtless be a formidable opponent in a Keijo match; the first episode ends just as Nozomi and her classmates are preparing for their first training session with her.

Inevitably, given the subject matter, there’s a fair amount of fanservice going on, but any lingering boob or booty shots come during the Keijo matches themselves, which kind of makes sense, given that’s where the “action” is, so to speak. Outside of the Keijo matches, we get to know the girls themselves and see that, so far, they all appear to be well-defined, likeable characters that I’d certainly like to know more about.

Keijo!!!!!!!! may not be an entirely original concept — aside from the fictional sport that it’s themed around, the show seems to follow the standard “sports anime” formula fairly closely — but it proceeds with style, charm and so many likeable characters that I find myself wondering quite how joyless you have to be to dub it in any way “deplorable”.

But then, if you read D’Anastasio’s article you’ll see that the sort of person who does think Keijo!!!!!!!! is “deplorable” isn’t exactly the sort of person who seems willing to even attempt to engage with it or see what’s really going on. Much easier to judge it purely on its premise than to actually do some research, after all.

Sigh. One day we’ll have “critics” who actually care about their jobs… maybe.