I got a few games for my birthday this year from generous people taking pity on my advancing years. I’ve waxed lyrical about A Valley Without Wind for quite some time now and I haven’t yet got to Legend of Grimrock (oh, but I most certainly will) so that leaves Binary Domain to talk about.

Binary Domain is a third-person shooter from Sega. Created by Toshihiro Nagoshi, the producer of the excellent Yakuza series, it spins an interesting sci-fi tale about “Hollow Children” — robots designed to look like humans and programmed to believe they are human. Taking on the role of one Dan Marshall (not, sadly, the British developer of point-and-click adventure funfests Ben There, Dan That and Time Gentlemen, Please!), it’s up to the player to kick lots of robot bottom on the way to tracking down the supposed creator of these illegal, ethically questionable droids.

Binary Domain could so easily have been shit. It’s a game about futuristic soldiers shooting robots — you can’t get much more cliched than that, after all. And yet it has a huge amount of charm coupled with an addictive quality that keeps you playing just to see what happens next.

Technically speaking, Binary Domain is a squad-and-cover-based third-person shooter, which probably makes it sound very much like Gears of War, a series which I loathe and detest. (Well, to be fair to it, I only loathe and detest the first one, but that put me off ever playing the other two.) But in execution it manages to be so much more than the thick necks and testosterone of Epic’s title, and in the process it highlights the differences between Japanese and Western development. It’s also helping further cement the feeling I’ve been having recently that Japanese games are, for the most part at least, preferable to Western — for me, anyway.

But what sets it apart from Marcus Fenix’s opus of “eat shit and die”? Quite simply, characterisation. Dan begins the game as a bit of a dick, but in an endearing way rather than as an unlikeable, bland macho asshole. He’s accompanied through the introductory mission by “Big Bo”, a walking tank of a man who has a bit of an attitude himself. When the two are together, they crack jokes and make irreverent comments just like they’re a pair of best friends in a bar together. They have a relationship beyond “Cover me!”, in short, and that makes them interesting to hang out with, even if they’re both quite sexist, a bit racist and generally loutish in their attitudes.

A short way into the game, Dan and Bo meet up with the rest of their team, which includes the businesslike ex-MI6 dude Charlie (who doesn’t know who James Bond is); the strong, silent Brit woman Rachael; and the sexy Chinese girl Faye. These disparate characters’ personalities all clash a little with one another, which again makes their interactions extremely entertaining to witness.

“Hmm, she reminds me of someone,” says Bo to Dan upon meeting Faye for the first time. “A movie star or something.”

“C’mon, Bo, you and I both know the only movies you watch are porn,” chuckles Dan, who promptly receives a sharp dig in the ribs from his friend. “Oh… OH. Right.”

Once the team is assembled, Dan is regularly invited to take two of them with him, and each have their own unique conversations with each other and our hero. Again, these exchanges are a real highlight of the experience, and show what a massive difference it makes when you bother to spend some time on your characters. If you’re going to be battling giant spider robots with people, it’s better they be people that you actually like, right?

There’s an interesting twist, too — when characters speak, Dan can respond to them either by using a simple multiple-choice system or by actually speaking his response into a gimmicky voice-recognition system which I switched off almost immediately. (When your voice-recognition system picks up gunfire from the game and thinks you’re saying the word “fuck”, you have a problem, as entertaining as that might sound.) Dan’s responses will affect the other characters’ “trust level” with him, with them being more likely to successfully follow his orders if they trust him more. I’m guessing there will be some sort of story payoff for high trust levels, too, though I’m not far enough into the game to say with certainty yet.

As the different characters all clash somewhat, though, certain responses might piss one off while pleasing another. Crack a joke with Bo about getting crabs from a hooker and Faye might get sniffy. Tell Charlie to go fuck himself with his overly-serious military-speak and he’ll get annoyed, but Bo will laugh. Your performance in combat affects these trust ratings, too — clip your teammate with a bullet and they’ll get angry, but save them from certain death or pull off a particularly impressive feat and they’ll give you the credit you deserve.

In this sense, Binary Domain sometimes feels like it’s a role-playing game very vaguely following the Mass Effect mould. This feeling is further compounded by the ability to equip characters with stat-boosting nanomachines and upgrade weapons as well as the inclusion of “social” areas that are just about walking around talking to people, but when it comes down to it, the game is unashamedly a linear, Japanese, third-person shooter. While not quite as insanely frenetic as Sega’s previous shooter title Vanquish, Binary Domain has its fair share of ridiculousness, usually in the form of giant robots which must be defeated by dropping heavy things on them, blowing bits off them, leaping onto their back Shadow of the Colossus-style or all manner of other shenanigans. It’s a spectacle, as thrilling to watch as it is to play, and I’m having a blast with it so far.

Binary Domain received middling reviews on its original release, with the PC version (which I’m playing) catching particular flak for including most of the PC-specific visual and control options in a separate program rather than in the game itself. I feel that this has been focused on rather too much, frankly, as it’s an issue players will encounter precisely once, before they even start playing. Once the game is set up to your liking, it looks great, sounds great and runs smoothly, which is all I ask for.

These middling reviews, however, are likely to see the game relegated to obscurity before very long. Already people are saying that they’ll wait for it to become a “bargain bin title” before picking it up, purely based on reviewers’ comments. And herein lies the problem: people criticise the increasing “blockbuster culture” of video games, pointing to titles like Call of Duty and Halo as symptomatic of everything that is wrong with the industry, but as soon as something that provides a different take on an established formula comes along, like Binary Domain does, no-one is willing to buy it new and take a chance on it. Thus these great games get pushed to the back of the community’s consciousness, while those with the biggest marketing budgets continue to dominate year after year.

From my couple of hours’ experience with it this evening, I can happily say that Binary Domain is well worth picking up now, since it’s a fun, entertaining, spectacular and satisfying game that, sadly, looks set to join Vanquish and Alpha Protocol in the box marked “Sega Games That Were Actually Brilliant That No-One Played”.

Make a difference. Vote with your wallet. Support awesome new games that aren’t “blockbusters”. Please?