1799: I Eat In a Lot of Italian Restaurants

I’ve mentioned this a few times before on these very pages, I think, but I’m not generally a fan of any sort of “reality TV”, be it the utterly pointless like Big Brother, or the vapid sort of “talent” competition coupled with obviously over-scripted “drama” from stuff like The X-Factor or The Voice.

I make one exception, however, and that’s The Apprentice.

I wouldn’t say I’m a particularly dedicated viewer of it — out of the ten seasons to date, I certainly haven’t watched all of them — but I always find it to be quite enjoyable television. It strikes a good balance between the guilty pleasure of just observing people with strong personalities clash with one another and a degree more “structure” than many of these sort of shows. There are clear tasks and objectives for the participants to strive towards — though on occasion the measurement of success is somewhat ambiguous — and, at the end of the whole process, the reward for the winner is genuinely meaningful rather than pointless. Originally it was to become Alan Sugar’s apprentice — hence the name of the show — but in more recent seasons the winner has simply gone into business with Lord Sugar, with the main bulk of the “prize” being the combination of this opportunity and a substantial initial investment from the big man himself.

The most recent series came to a close last night, and it once again proved to be quite enjoyable. It’s also been interesting to see, over the course of the last ten years, how the business world as viewed through the lens of this TV show has changed. This year’s victor Mark is set to start running an online marketing business for Lord Sugar — an entry into a crowded market, for sure, but something which Mark himself clearly believes in… and also a kind of business that really didn’t exist in the way it does today back when The Apprentice first launched. (It was quite telling to see in the You’re Hired! segment of the final show that a lot of people seemed genuinely to have no idea what Mark’s business would involve — Internet marketing and search engine optimisation is still largely black magic to a lot of people.)

I won’t pretend to know anything about business, however, so the appeal elements of the show for me largely relate to people-watching. And this year’s cast was made up of a pleasingly diverse array of different characters. There was the youthful exuberance of Solomon, the eccentricity and arrogance of Sarah, the almost-unflappable nature of Katie and, of course, the bromance between Mark and Daniel. Notably, unlike many other reality shows, there was a mix of both likeable and dislikeable people in there, meaning that most people watching would probably be able to find both someone they could relate to and someone they really wanted to see suffer at the hands of Lord Sugar and his aides in the boardroom.

It’s disappointing to hear that Nick will be leaving the show after this series, but I thought it wouldn’t quite be the same after Margaret left, too, so I’m sure it will adapt in next year’s installment.

By far the best thing about this 10th year anniversary of the show, however, is that there’s a brand-new Cassetteboy video in the same vein as the one at the beginning of this post — and so, what better way to sign off than with that very video? Enjoy!