1310: Nice Job, Sony

It was a day of press conferences at Gamescom in Germany today — always a long, tiring day, so forgive me if tiredness gets the better of me and I either start making ridiculous typos or fall asleep on my keyboard.

Out of the three conferences we saw today (or heard about second-hand in the case of Microsoft, who weren’t streaming their event), for my money, Sony’s was clearly the best. For my particular tastes, anyway.

What’s kind of cool, though, is that in each of the three cases — Microsoft, EA, Sony — there were clear target audiences, and while sometimes they overlapped, for most of the time they were very distinct from one another. This is good. This makes things exciting and interesting, and means we don’t keep seeing the same things over and over again.

The big divide seen today came largely between Sony versus Microsoft and EA. The latter put out huge, dubstep-fuelled trailers featuring lots of shooting and sports and other manly pursuits. The former opened the show with Shuhei Yoshida quietly playing with the console live on stage, closely followed by one of its least exciting games (Gran Turismo) accompanied not by dubstep, but with some rather stirring orchestral/choral music.

Microsoft and EA have their audiences — the people who enjoy their triple-A blockbuster experiences; the people who enjoy playing sports games; the people who are happy to play nothing but games with Battlefield in their title — and that’s cool. But it was even cooler to see Sony catering to its own niche rather than trying to emulate Microsoft. Some gorgeous looking independent titles; some solid support for the Vita; some intriguing looking exclusives — good stuff, and it got me far more excited than Microsoft and EA’s stuff. And that’s fine — I’ve long thought that various companies should specialise their output a little more rather than attempting to, as Jim Sterling so frequently mocks, “appeal to a wider audience”.

Interestingly, opinions have been a little split today. For the most part, my Twitter feed was enthusiastic about Sony’s conference while it was happening, but I’ve seen a few people expressing disappointment. Those who were particularly disappointed were either 1) in Microsoft and EA’s target audience, which is understandable because Sony very obviously aimed in the opposite direction, or 2) fans of Japanese games, of which there weren’t any on display. Still, there’s always TGS for the latter, at least, so it’s a little premature to worry about the PS4 — and I remain convinced that Sony platforms will remain the place to be for Japanese titles, especially if their publishing partners teased back when the PS4 was first announced are anything to go by.

Anyway. My eyelids are drooping so I’m off to sleep.