No apology required. I feel exactly the same way. 🙂 I know that's rich coming from someone who writes a blog post every day that doesn't always have particularly meaningful content therein, but that's a slightly different situation. I tend to limit my social media posts to things I actually want to talk to people about, rather than, as is more commonly seen these days, "vanity posts".

That's exactly what it is. Social isn't about, well, social any more; it's about marketing.

Right. A lot of them are social for the sake of social. (And they use the word "beautiful" far too much.) I reviewed Tracks the other day… I really struggled to see the point of it. And it isn't the first I've felt that way about either — there are way too many things that try and leverage the power of the "Like" and then don't do anything whatsoever with it.

I reviewed one a while back whose sole purpose was to allow you to "Like"… anything at all. Anything. Cake. The colour yellow. Having a dump with the door open. If you could think of it, you could Like it. I expressed the fact that I couldn't really see the point of this and promptly got hounded by the company's CEO on all forms of social media as he attempted (unsuccessfully) to explain the appeal of his stupid app. He's dead now. (He isn't really.)

Social apps need a purpose, a function and, perhaps most importantly, a clear focus; they need to distinguish themselves from the existing, well-established general-purpose solutions out there like FB, G+ and Twitter. If they don't, there is no reason whatsoever for people to use them. If, conversely, they're designed to cater to a specific market and allow them to focus on something they're interested in while simultaneously filtering out all the garbage on the "general" networks… great. 😉

… I apologize for ranting all over your post. I'll go home now. 😉